Your capability may be exceptional. Buyers still need to understand where it fits, why it matters, and why they should trust you to deliver.
01
The conversation takes time.
Long sales cycles can turn early interest into silence. Give buyers meaningful reasons to keep paying attention.
Stay relevant.02
The technology is complex.
Specifications explain what it does. Clear stories and end-user experiences show why it matters.
Be understood.03
The stakes demand trust.
Buyers need confidence in your people, progress, and ability to deliver. Make the evidence easy to see.
Build confidence.
02 / Our focus
Marketing built with industry context.
Built for the world you operate in.
Specialist support for companies selling complex technology into government, prime contractors, and high-stakes industries.
Complex capability.Human relevance.
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01
Defence & national security
Long sales cycles. Complex procurement. Relationships built over years, not campaigns. Success depends on being known, trusted, and credible before the opportunity arrives.
Government · Primes · Defence supply chain
02
Aerospace & Maritime
Global industries shaped by geopolitical priorities, major programmes, sovereign investment, and interconnected supply chains. Knowing what is happening in the market matters as much as knowing who is in it.
OEMs · Systems Integrators · Suppliers
03
Autonomous Systems & Robotics
For companies developing uncrewed, autonomous, and robotic technologies for real-world operations. Connect technical capability to the missions, environments, and end users it was built for.
UAS · Autonomy · Robotics · Mission systems
04
Dual-Use Technology
For technology companies moving between commercial and government markets. Position your capability for new buyers without losing what made the technology compelling in the first place.
Emerging technology · Government markets · Commercial applications
03 / Our Services
From positioning to presence.
The right message. In the right places.
Build your brand. Strengthen your online presence. Create better sales content. Show up stronger at the events that matter.
01
Build your brand
Give complex technology a clear, confident identity that reflects the calibre of the work behind it.
Brand strategy
Messaging
Visual Identity
Marketing collateral
02
Show up consistently.
Give decision-makers meaningful updates throughout the buying cycle. Build a consistent presence around your people, expertise, and progress.
LinkedIn Strategy
Content planning
Leadership & Talent strategies
Campaign Management
03
Make capability tangible.
Connect technical detail to real applications. Show the evidence behind your maturity, from verified testing milestones to delivery experience and team growth.
Case studies
White papers
Pitch decks
End-user stories
04
Be where it matters.
Make the most of the rooms that matter. Bring a clear story to your event, create reasons to meet, and give those relationships a way to continue.
Event management
Trade show marketing
Webinars
Media outreach
04 / Our Process
An extension of your team.
Support that fits the mission.
Focused projects or ongoing support, shaped around your business, your priorities, and the people you need to reach.
01 / Understand
Start with your world.
We get close to your capability, audience, buying cycle, and commercial priorities.
02 / Shape
Build a clear story.
We develop the positioning, messages, and content plan around evidence your team can stand behind.
03 / Deliver
Show up with purpose.
We create and coordinate the work, with your technical review and approval before publication.
04 / Refine
Keep learning.
We review audience response and business feedback to sharpen what comes next.
05 / Why Commo
A specialist perspective.
Commo is a Canadian marketing agency founded by Avery Dick, whose background includes a decade in marketing, primarily across B2B, B2G and defence.
Canada’s defence and dual-use sector is growing quickly. Shifting geopolitical priorities, increased investment, and rapid technological innovation are creating new opportunities and new competition. It’s a specialized market that deserves specialized attention from people who understand where it’s going and what it takes to stand out.
Let’s talk
